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Tag: Works

Why Peloton’s new ad campaign works better than last year’s

October 8, 2020
| No Comments
| Fitness

  • When Peloton released its holiday commercial last December, viewers cringed at its awkwardness and took to social media to ridicule the company.
  • Peloton took note and released a new ad campaign this week that features real riders ranging in body type, race, and location. A narrator explains “why they ride,” as the viewer sees the bike tucked into real homes.
  • Alixandra Barasch, an assistant professor of marketing at New York University’s Stern School of Business, breaks down why Peloton’s new campaign is so powerful, what the fitness brand learned from previous mistakes, and how other companies can apply these lessons to their branding.  
  • Visit Business Insider’s homepage for more stories.

When Peloton released its holiday commercial last December, in which a man gifts his wife a bike and she records a year’s worth of workouts, viewers cringed at its awkwardness and took to social media to ridicule the company. They

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LFCHD works with Kentucky Department for Public Health to catch up on more than 1,900 backlogged COVID-19 cases

October 8, 2020
| No Comments
| Dept Of Health

LEXINGTON, Ky. (WKYT) – In a COVID-19 world, eyes stay fixed on the numbers, the total confirmed cases, the positivity rate, and the COVID-related death toll.

But, the numbers from the Lexington-Fayette County Health Department and the state’s daily report weren’t adding up.

More than 2,000 cases of COVID-19 were announced Wednesday by Governor Andy Beshear, but more than half of those are from a backlog of cases from Fayette County.

“We were using one system initially in this pandemic and the state uses a federal system to enter data,” LFCHD Communications Officer Kevin Hall said.

(Story continues below video.)

That means the health department’s limited staff had to enter those numbers twice.

“As the number of cases increased in Lexington so did the number of cases we had to double enter,” Hall said.

What really brought more attention to this backlog of numbers in Fayette County was how it

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Non-Invasive Technique for LV Pressure-Volume Curves in the Works

October 1, 2020
| No Comments
| Health

A non-invasive echocardiographic technique generated left ventricular (LV) pressure strain-volume loop curves for people with aortic regurgitation and other cardiac conditions, one group confirmed.

The pilot study had 10 people undergo strain echocardiography along with software for evaluating myocardial work to assess cardiac structure and function. Blood pressure was obtained at the time of imaging to create pressure-volume curves.

Different curves were generated for patients whose clinical indications for echocardiography included congestive heart failure, hypertrophic cardiomyopathy, amyloid heart disease, diabetic cardiomyopathy, and breast cancer undergoing chemotherapy, according to Siu-Hin Wan, MD, of UT Southwestern Medical Center in Dallas, and colleagues reporting in a poster at this year’s virtual Heart Failure Society of America meeting.

The group highlighted the potential application of the technique in aortic regurgitation in particular.

To illustrate their point, the authors compared the LV pressure curve for a 77-year-old man with chronic asymptomatic severe aortic regurgitation with

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