Facebook announced a new policy that prohibits advertisements on the platform that discourage people from getting vaccines, as part of a new effort to encourage people to get flu shots amid the COVID-19 pandemic.
“We don’t want these ads on our platform,” Kang-Xing Jin, the company’s head of health and Rob Leathern, the director of product management, said in a blog post Tuesday.
The post added that while they already don’t allow ads featuring vaccine hoaxes, “Now, if an ad explicitly discourages someone from getting a vaccine, we’ll reject it.”
MORE: More people engage with verifiably false news outlets on Facebook now than in 2016
Moreover, the social media giant announced the launch of a new campaign to provide information about flu vaccines to users, and pledged to work