In February, Jennifer Bouchard was considering a second location for her men and children’s consignment shop, Happily Ever After Consignment Boutique.
“I had a great response immediately,” she said of the store she had opened in October. “February was like, on and popping. It was crazy.”
Opening her own store was her dream. She worked for a spell at Twice as Nice, learning the intricacies of the business before she opened her own store.
Clothes and shoes sit on display at Happily Ever After Consignment Boutique in Naples on Wednesday, October 7, 2020. (Photo: Alex Driehaus/Naples Daily News/USA TODAY – FLORIDA NETWORK)
“I’ll do whatever I have to do to make it work,” she said in a 2019 interview with the Daily News.
But then the pandemic hit. By the second week of March, Bouchard’s store was a “ghost town,” she