Nepa, a leading Consumer Research and analytics company, providing insight solutions to drive brand and sales by increasing marketing effectiveness, did a prelude of changing consumer behaviour during COVID in the last quarter. The report addressed the changing consumer patterns across categories relevant in current times and how consumers are tackling the lockdown on the emotional front. The consumer insights firm recently conducted a quantitative survey to understand how the audience is preparing for the festive season this year. The OND 2020 is crucial equally for brands & agencies given the festive spends.
But the dynamics are so different this year with the pandemic. Are the consumers excited about the key festivals? In the Consumer Narrative report released during the early stages of lockdown, Nepa talked about ‘Conscious Shopping’ where consumers were looking at purchases centred around basic necessities of grocery, health & hygiene factors. Over the last 6 months,