Mcdonald’s Corp’s (NYSE: MCD) partnership with rapper Travis Scott marks its first celebrity collaboration since a series of iconic commercials with NBA legend Michael Jordan in the 1990s.
The deal also brings up an important social issue that may be overlooked: the use of celebrities to “promote addictive products,” processed food addiction expert Dr. Joan Ifland, Ph.D., told Benzinga in an email.
‘Food-Like Substances’: Consumers have the freedom to choose what they eat. But once processed foods shift from real food to “addictive food-like substances,” there needs to be a discussion on how a well-established body of law comes into play, Ifland told Benzinga.
A balance is needed, she said, as food addiction is real, and scientific studies have found people get a dopamine high from eating processed foods.
Celebrities have always been used to promote addictive products, Ifland said, dating back to the