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Tag: Peloton

Should Peloton Investors Worry About Apple’s New Fitness Service?

October 2, 2020
| No Comments
| Fitness

Apple (NASDAQ: AAPL) recently unveiled Apple Fitness+ as the latest addition to its suite of subscription services. Demand for interactive fitness services is booming, as evidenced by Peloton Interactive‘s (NASDAQ: PTON) explosive growth over the last year. With a large installed base of active devices, Apple could gain traction quickly in this market. Should Peloton investors be concerned?



a person sitting at a table using a laptop: Should Peloton Investors Worry About Apple's New Fitness Service?


© Provided by The Motley Fool
Should Peloton Investors Worry About Apple’s New Fitness Service?

Apple joins a crowded market

Peloton still makes most of its money from selling exercise equipment. Subscription revenue made up 20% of its top line in fiscal 2020 (which ended June 30). This amount includes the $39 per month fee that users pay to access workout programs on their Peloton Bike or Tread. It also includes the $12.99 per month fee members pay to access workout programs through the Peloton digital app.



A woman exercising at home.


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11 virtual fitness brands vying to compete with Peloton amid pandemic

October 1, 2020
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| Fitness

  • On-demand and virtual fitness has never been more popular, as the pandemic drastically changes the way Americans stay fit. 
  • While Peloton continues to dominate the at-home fitness market, several digital fitness programs — both new and existing — are looking to cash in on the on-demand exercise boom. 
  • We took a closer look at 11 of the most popular virtual fitness membership programs. 
  • Visit Business Insider’s homepage for more stories.

 

Gone are the days of traditional gym memberships, as Americans enter the era of the virtual, at-home fitness movement buoyed by the pandemic.

On-demand fitness platforms have never been so popular, nor so ubiquitous. Though digital fitness has been on the rise in recent years, the coronavirus outbreak has put fledgling virtual companies on the map while prompting the rise of a slew of new platforms designed to help Americans stay fit while cooped up at home. 

These programs vary

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