If you’ve never heard of Crisp & Green before, it’s probably because you don’t live in Minnesota. The fast casual’s menu focuses on scratch-made salads and customizable grain bowls, with ingredients that shift with the season. Up in the land of 10,000 lakes, the chain of health-focused eateries have been amassing an impressive fan base since 2016. Now they’re ready to expand their footprint into several markets across the US.
“It’s a unique time to be nationally franchising a brand while so many restaurants have struggled to remain open,” says Crisp & Green founder and CEO Steele Smiley, who today announces the signing of a lease in Dallas, Texas. “[We’ve] been successful to date because our food exceeds expectations, we are a digitally native brand and our wellness classes connect with community members across the board.”