BOSTON, Oct. 12, 2020 /PRNewswire/ — Boston-based VUE Health was the proud recipient of the Gold award for Orphan Product Marketing Initiative for the “Escape the Castle” campaign they created for EUSA Pharma at this past Thursday’s MM&M Awards (https://www.mmm-online.com/mmm-awards/gold-orphan-product-marketing-initiative-2020/).
This award, which recognizes best-in-class industry advertising and marketing strategy and executions within the pharmaceutical industry, was held virtually due to COVID-19; however, the VUE team was able to bring people together in a socially responsible way via micro-parties to celebrate as a team. As a woman-owned business, they are proud to support several women-owned businesses that have been hit particularly hard due to the pandemic, including Viga Social Catering, Corinthian Events, Sweetbay Florist and East Coast Primped.
Kathryn Wilson, CEO of VUE Health, said, “It was important to me to bring some light into this year. The team worked really hard on this fantastic initiative and I