The Indian start-up Cure.fit began in 2016 as a fitness app like many others, offering gym memberships and exercise classes to young adults in Bangalore.
But it has since transformed into one of India’s top health platforms, with meal and grocery deliveries, online workouts, mindfulness classes, appointments at its health centers and even an online store for fitness gear.
The spread of coronavirus spurred the business to further reinvent itself, from one primarily reliant on physical gyms to an international online fitness platform.
This summer Cure.fit announced its digital expansion into the US, where it has begun offering online fitness and therapy sessions. “Lockdown has expedited these efforts,” Shamik Sharma, Cure.fit’s head of international business, tells CNN Business. “When we saw the demand for our app in the United States, we launched rapidly,”