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The saying, “an ounce of prevention is worth a pound of cure,” is so relevant in the current scenario wherein the world is grappling with the pandemic. Over the years, the nutrition segment has grown significantly owing to a fundamental change in attitude, behavior, loyalties and buying habits. This year, we have observed an irrevocable shift in consumer consumption patterns across industries with the nutrition category taking the lead.
On the cusp of a tipping point before the pandemic, the wellness movement across the globe is witnessing a significant change with holistic health, immunity, and nutrition becoming quintessential buzzwords. One such shift is the preventive approach to wellness taking the center stage. As per the BCG COVID19 Consumer Sentiment Survey 2020, over 28 per