VMLY&R appointed Augé Reichenberg as CCO of its health practice, hiring her away from competitor Havas Health & You.
In the role, Reichenberg will be tasked with overseeing creative for health clients including AstraZaneca, GSK, Merck, Pfizer and Sanofi. She will report to VMLY&R New York CEO and VMLY&R North America co-CCO Jason Xenopoulos, who took on those roles as part of the newly-formed VMLY&R’s global creative leadership team in 2018 following WPP’s merger of VML and Y&R.
“Augé has a proven track record of delivering award-winning, effective creative work at some of the top agencies in the industry,” Xenopoulos said in a statement. “As we continue to build the connected health agency of the future, Augé’s leadership and expertise is an invaluable addition to our bench of strengths in the health and wellness space.”
Reichenberg arrives at VMLY&R with a wealth of experience in the space. She joins VMLY&R