Grocery giant Kroger launches ‘ghost kitchens,’ tapping delivery craze
- Kroger is placing “ghost kitchens” in 2 of its grocery stores in a bid to expand into meal delivery.
- The kitchens will serve over 80 dishes and meals will be delivered within 7 minutes of being prepared, and 30 minutes of being ordered, on average.
- Many retailers see “ghost kitchens,” “dark stores,” and “virtual stores” as an opportunity at a time when Americans are choosing delivery options over visiting a brick-and-mortar location.
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Grocery giant Kroger is converting 1,200 square feet in two of its stores to “ghost kitchens,” the company announced on Thursday. “Ghost kitchens,” also known as “dark kitchens,” are dedicated to fulfilling online delivery orders and do not offer a traditional dine-in option.
Kroger and ClusterTruck, a meal-delivery startup collaborating on the initiative, said that its ghost kitchens will have a menu of more than 80 meals and a preparation-to-delivery turnaround
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