(Bloomberg) — Walmart Inc. will make its first foray into the fast-growing market for privately managed Medicare Advantage plans next year with two products for Georgia seniors jointly branded with insurance startup Clover Health.

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The plans will give seniors access to new Walmart Health centers that the retail giant is testing in stores outside Atlanta. Those clinics and other providers in the plan will use Clover’s technology to track patients’ health and improve care, the companies said Thursday.

Walmart’s health-care strategy has been closely watched, and the retail giant is seen as a potential threat to established providers and insurers. The Georgia offering will make Walmart a player in the Medicare Advantage program, a lucrative market  dominated by UnitedHealth Group Inc., Humana Inc., CVS Health Corp.’s Aetna unit, and BlueCross BlueShield branded plans, some of which are also expanding their offerings.

More than a third of Medicare beneficiaries