FIGS, a medical apparel company known for its fashionable scrubs, has come under fire for an “insensitive” video that portrayed female doctors of osteopathic medicine as “dummies.”
In the marketing materials, a woman wearing a set of pink scrubs and a name tag with the abbreviation DO, for doctor of osteopathic medicine, is holding a “Medical Terminology for Dummies” book upside down. Many in the medical community criticized the since-removed ad as misogynistic and disrespectful toward female physicians and DOs.
“We are outraged that in 2020, women physicians and doctors of osteopathic medicine are still attacked in thoughtless and ignorant marketing campaigns,” the American Association of Colleges of Osteopathic Medicine said in a statement. “A company like FIGS that asks us to spend money on its product should be ashamed for promoting these