Cigna (CI) is launching a new brand designed to create a more efficient health care system, the company announced on Wednesday.

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Called Evernorth, the new organization’s ambition will involve unifying “health services capabilities, as well as those of partners from across the health care system, in pharmacy solutions, benefits management, care solutions, and data and analytics,” Cigna said. The brand will remain tied to Cigna and will be led by former ExpressScripts CEO Tim Wentworth.

“Evernorth’s commitment to meeting the needs of those it serves, a relentless focus on data-driven innovation, and proven approach to partnering will further accelerate our growth and our ability to solve complex issues in health care for the benefit of those we serve,” said David Cordani, President and CEO of Cigna, in a statement.

In an interview with Yahoo Finance, Wentworth said the strategy will include both a consumer-focused and payor-focused approach that