eHealth Launches New “Customer Center” Tool Ahead of Medicare Annual Enrollment Period to Support Increased Engagement and Retention | News

SANTA CLARA, Calif., Oct. 2, 2020 /PRNewswire/ — Today eHealth, Inc. (NASDAQ: EHTH) (eHealth.com) announced the launch of its new Customer Center, designed to support consumer engagement and retention efforts for Medicare’s upcoming Annual Enrollment Period and beyond.
With the launch of the Customer Center, eHealth’s Medicare customers will be invited – but not required – to create a secure personal profile describing their prescription drugs, preferred doctors and pharmacies, their current Medicare insurance plan, and other relevant heath care data. Users will be able to import information provided to eHealth sales agents by phone into their profile, update their personal data on an ongoing basis, and print out copies of their drug regimen and doctors for use at their pharmacy or medical provider’s office, or for personal reference.
Since Medicare beneficiaries’ health care needs and key plan benefits can change over time, the Customer Center enables users to