NEW YORK, Oct. 13, 2020 /PRNewswire/ —
- Fresh food is more valued than ever; 9 in 10 respondents say it literally makes them happy.
- However, more than half of consumers (54%) feel stress from shopping in stores, resulting in less frequent visits.
- While price continues to be a primary driver of fresh food purchase decisions, safety has emerged as a prominent factor, both of which rate 85% or higher in importance to customers.
- Though a majority of consumers (70%) still value drivers like sustainability and locally sourced foods, they are now less urgent than they were last year.
Why this matters
COVID-19 has significantly changed how we think about, shop for, prepare and even stock up on fresh food. According to Deloitte’s new report, “The Future of Fresh: Patterns from the Pandemic,” the anxiety of shopping in store, combined with ongoing health and