Content Archives - Mediarabe

MYXfitness Is The First At-Home Fitness Brand to Integrate National News, Plus a Full Suite of Revolutionary Content On Its Platform

October 12, 2020

MYX’s member research shows content variety outside of structured workouts is becoming an important factor in what people crave as they tackle fitness at home. While on-demand, one-on-one coaching is essential, catching up on the news, virtually exploring an exotic locale or discovering motivational content, might be what the day calls for. MYX Media provides members those options and more, while still integrating heart-rate data as a powerful measure and motivator.

“Adding MYX Media to our one-on-one coaching and customized heart-rate training, further positions MYX as the most personalized experience in at-home fitness,” says Heberto Calves, President of MYXfitness. “The fitness-tech industry at large seems disproportionately focused on the competitive, ‘workout to win’ consumer. The MYX content and experience speak to the 58% of the market that identifies as ‘workout for life’. These

Researcher explains benefits of using geotagged content in research – UB Now: News and views for UB faculty and staff

October 12, 2020

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| Health Benefits

In a recent commentary published in the journal Nature Human Behavior, UB geographic information science expert Yingjie Hu and colleague Ruo-Qian Wang wrote about how Twitter’s decision to remove users’ ability to tag the precise locations of Tweets might affect research in disaster response, public health and other areas.

The authors concluded that the change may not have a pivotal impact on studies that rely on this kind of content, as a large proportion of precisely geotagged posts in three Twitter datasets they examined originated from third-party apps like Instagram (the datasets were originally collected for other studies examining people’s reaction to extreme weather events). The researchers also noted that Twitter still allows for less precise geotagging, enabling users to tag places such as a restaurant, a park, a city or a country, as opposed to a precise latitude and longitude.

Nevertheless, the recent change raises a number of issues

Content that Connects: Woman’s Health’s Claire Sanderson

October 10, 2020

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| Health Magazine

This week: Claire Sanderson, editor-in-chief, Women’s Health

Magazine content – especially online – has seen increased engagement over lockdown. What is it about magazine content that consumers will always identify with?
Now, more than ever, people want wellness content they can trust and use to make positive changes. And Women’s Health is an unrivalled source of holistic health information. As the Covid crisis deepened, our audience leaned on us to help them feel better physically and mentally, whether through home workouts, mood-boosting nutrition or mental health advice from experts. Magazine subscriptions grew by 50% in January to June, record numbers flocked to our online platforms and we achieved 14 million views during two Women’s Health Live Virtual events.

How have events of 2020 impacted your editorial direction?
Within days of lockdown, Women’s Health’s website saw a 50% growth in search for fitness content and there was a huge increase in

Texas Mutual Sponsored Content: The Heart & Stroke Walk Is an Opportunity to Promote Employee Wellness

October 5, 2020

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| Health And Wellness

TEXAS MUTUAL SPONSORED CONTENT — Due to the COVID-19 pandemic, the American Heart Association’s (AHA) Heart Walk will be a virtual event in 2020 — but the good it does will make a real difference.

On October 24, employees from Texas Mutual Insurance Company will join an estimated one million participants across the country who will be walking independently to raise money and awareness for the fight against heart disease and strokes. By supporting The Austin Heart & Stroke Walk Digital Experience, area businesses will be helping people right here in Central Texas. That’s good for our community and for your business.

In the U.S., a person dies from cardiovascular disease every 39 seconds. Heart disease is responsible for 1 in 4 deaths in this country and costs Americans more than $200 billion a year. By encouraging your employees to adopt a heart-healthy lifestyle, you can reduce healthcare costs and

WebMD, Twitter Announce First Health Content Partnership – Quick Facts

September 27, 2020

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| Health Facts

(RTTNews) – WebMD Health Corp. (WBMD) and Twitter Inc. (TWTR) announced Thursday a partnership that marks the first content collaboration between Twitter and a health care platform. The collaboration leverages power of both platforms to inform, educate on health issues.

The new partnership will bring more WebMD content right to the Twitter feed with video content and Twitter Moments that educate consumers on health topics and highlight patient stories on what it’s like to live with and manage chronic conditions and other health issues.

The partnership will feature launches timed with seasonality and health awareness events to engaged audiences on Twitter.

Upcoming programs include Migraine Awareness Week in September, Breast Cancer Awareness Month and Eczema Awareness Week in October, and Lung Cancer Awareness Month in November. It will include social-friendly explainers, myth-busters, medical animations and patient stories.

The video programming delivered through the partnership will become part of Twitter Amplify,

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