brand Archives - Mediarabe

Scrubs brand FIGS comes under fire for ‘insensitive’ ad featuring female physician

October 14, 2020

FIGS, a medical apparel company known for its fashionable scrubs, has come under fire for an “insensitive” video that portrayed female doctors of osteopathic medicine as “dummies.”

a person holding a sign: A medical worker walks past a sign that reads "Express Care."

© Spencer Platt/Getty Images, File
A medical worker walks past a sign that reads “Express Care.”

In the marketing materials, a woman wearing a set of pink scrubs and a name tag with the abbreviation DO, for doctor of osteopathic medicine, is holding a “Medical Terminology for Dummies” book upside down. Many in the medical community criticized the since-removed ad as misogynistic and disrespectful toward female physicians and DOs.

“We are outraged that in 2020, women physicians and doctors of osteopathic medicine are still attacked in thoughtless and ignorant marketing campaigns,” the American Association of Colleges of Osteopathic Medicine said in a statement. “A company like FIGS that asks us to spend money on its product should be ashamed for promoting these

MYXfitness Is The First At-Home Fitness Brand to Integrate National News, Plus a Full Suite of Revolutionary Content On Its Platform

October 12, 2020

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| Fitness

MYX’s member research shows content variety outside of structured workouts is becoming an important factor in what people crave as they tackle fitness at home. While on-demand, one-on-one coaching is essential, catching up on the news, virtually exploring an exotic locale or discovering motivational content, might be what the day calls for. MYX Media provides members those options and more, while still integrating heart-rate data as a powerful measure and motivator.

“Adding MYX Media to our one-on-one coaching and customized heart-rate training, further positions MYX as the most personalized experience in at-home fitness,” says Heberto Calves, President of MYXfitness. “The fitness-tech industry at large seems disproportionately focused on the competitive, ‘workout to win’ consumer. The MYX content and experience speak to the 58% of the market that identifies as ‘workout for life’. These

FlexIt, Easy-Access Gym and Online Personal Training Platform, Announces Partnership with Performance Sports Apparel Brand, 2XU

October 12, 2020

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| Health And Fitness

Virtual training and pay-as-you-go fitness platform partners with leading sports performance apparel brand to further promote the active lifestyle of its users

FlexIt and 2XU team up

FlexIt and 2XU team up to bring fitness and performance apparel together.

NEW YORK, Oct. 12, 2020 (GLOBE NEWSWIRE) — FlexIt, the platform that enables users to seamlessly access live, 1-on-1 virtual training with personal trainers and access fitness facilities all over the country, announces its partnership with 2XU, a proven leader in performance sports apparel. This collaboration will allow users to take full advantage of both products, providing both FlexIt users and 2XU customers with a well-rounded fitness experience.

Both 2XU customers and FlexIt users will benefit directly from this partnership. 2XU customers will receive custom access to FlexIt’s virtual training platform and its network of close to 3,000

Jasmine Food Named Their 16th Consecutive “Malaysia’s Reader’s Digest Most Trusted Brand Award”

October 12, 2020

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| Health Article

KUALA LUMPUR, Malaysia, Oct. 12, 2020 /PRNewswire/ — Amidst the current unprecedented time of economic downturn due to the Covid-19 outbreak, Jasmine Food Corporation (Jasmine) Sdn Bhd has demonstrated its sustainable performance as evidenced by 10th consecutive years of receiving awards by Reader’s Digest. The 2020 accolade saw Jasmine awarded with “Platinum Trusted Brand” in the Rice category among other Rice Brand in Malaysia.

Jasmine Food supports Pusat Darah Negara’s (PDN) Blood Donation Drive

“We have established our presence for more than 5 decades as one of the leading rice market producers and distributors in Malaysia. We are proud of the awards that we have received for so many years. The awards, for us, is encouragement to enhance our trusted brand to keep providing the highest quality of our healthy rice variants,” Lim Swee Keat, CEO of Jasmine Food Corporation, explained.

Lim also concerns about healthy eating

Every brand is a wellness brand now

October 5, 2020

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| Health And Wellness

Backslash, TBWA’s cultural intelligence unit, has released EDGE, a new magazine that explores the next wave of Wellness.

The project unpacks the evolving $4.5 trillion dollar global wellness industry by exploring its main shifts, pre-COVID and during COVID, with an eye toward helping brands understand the role they can play as consumer behavior and attitudes change. The digital edition of EDGE can be viewed here.

The project’s five overarching conclusions are as follows:

° Wellness is going back to basics. A phenomenon preceding but accelerated by COVID-19: we’ve come to trust scientists over influencers; bleach over essential oils; nature walks over gym memberships. We’re rediscovering the value of simple public health practices like hand-washing over complex surgical procedures. This will force the wellness industry to address our basic needs first and foremost.

° Global online searches related to epidemiology are up 80% since November 2019, catalyzed by the pandemic. “How

Every Brand Is a Wellness Brand Now: TBWA’s Backslash Reveals The Cultural Shifts Defining the Next Wave of Wellness | News

September 30, 2020

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| Health And Wellness

LOS ANGELES, Sept. 30, 2020 /PRNewswire/ — Today Backslash, TBWA’s cultural intelligence unit, released EDGE, a new magazine that explores the next wave of Wellness. The project unpacks the evolving $4.5 trillion dollar global wellness industry by exploring its main shifts, pre-COVID and during COVID, with an eye toward helping brands understand the role they can play as consumer behavior and attitudes change. The digital edition of EDGE can be viewed here.

“Wellness has historically been a privileged pursuit. But in 2020, the world discovered that none of us is well until all of us are well. The COVID-19 pandemic made it clear that our own health and wellness is intrinsically connected to that of others around us; and by exacerbating existing access gaps, ushered in a greater consciousness that wellness for all must be a priority. As wellness becomes more mainstream, brands have a role to play in

Pigi- A Health Supplement based Fitness Brand revolutionizing the Sports Nutrition and Ayurvedic Supplements Sector

September 30, 2020

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| Health And Fitness

Pigi, now a well-known brand in the market was established initially as a membership-based business in the field of grocery delivery in October 2016. It later pivoted to sports nutrition retailing in early 2017 and ever since then, it has been focusing primarily on delivering a variety of authentic health and bodybuilding supplements to consumers through its online store. It provides the best quality products with zero side-effects at highly competitive prices through authorized channels only. Having already made a mark for itself in the market, the brand has successfully scaled in 2 years to an impressive 50 crores annual run rate (pre Covid’19 figures) that were bootstrapped and cash profitable. With more than 800K+ downloads on Pigi’s app, on both Android and iOS, the brand has become extremely popular in no time.

Pigi Emphasizes on holistic health and wellness alongside bodybuilding, it offers a wide range of supplements including

110-year-old boxing brand Everlast to launch streaming fitness program

September 27, 2020

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| Fitness

Everlast — the company best known for its sport fighting apparel and equipment like boxing gloves and heavy bags — is launching an at-home fitness service in February 2021.
While in its nascent stages, the company said its part of a “big push internally to develop more at home fitness and instructional content” and will be available on desktop, mobile, and smart TVs.
The service comes on the heels of the launch of Apple Fitness Plus, the tech giant’s forthcoming exercise platform, as companies rush to keep up with Peloton and capitalize on the at-home fitness boom.
Visit Business Insider’s homepage for more stories.

Everlast wants to become synonymous not only with professional fighters duking it out in the ring, but also with bringing streaming fitness programs into American living rooms.

The 110-year old company — best known for its sport fighting apparel and equipment like boxing gloves and heavy