LOS ANGELES, Sept. 30, 2020 /PRNewswire/ — Today Backslash, TBWA’s cultural intelligence unit, released EDGE, a new magazine that explores the next wave of Wellness. The project unpacks the evolving $4.5 trillion dollar global wellness industry by exploring its main shifts, pre-COVID and during COVID, with an eye toward helping brands understand the role they can play as consumer behavior and attitudes change. The digital edition of EDGE can be viewed here.
“Wellness has historically been a privileged pursuit. But in 2020, the world discovered that none of us is well until all of us are well. The COVID-19 pandemic made it clear that our own health and wellness is intrinsically connected to that of others around us; and by exacerbating existing access gaps, ushered in a greater consciousness that wellness for all must be a priority. As wellness becomes more mainstream, brands have a role to play in