Ricky Martin’s pandemic project is bigger than yours.
Sidelined from touring, the global music star got busy creating an accessible, immersive listening technique he implemented to record his new album Pausa, released in May. Now he’s opening the patent-pending technology, called Orbital Audio, to the broader music industry—A$AP Rocky and Bad Bunny are among the first in line—with plans to expand into other sectors including movies, gaming, sports and mental wellness.
“The sky’s the limit with this technique; it’s part of evolution,” Martin says. “When people used to watch black and white television and all of a sudden there was color television, they never went back. This is the way I see it.