MADISON, NJ—On the surface, Amy Peller could not have planned a worse time to start a business. After leaving a job at a large corporation, she decided to open a mobile dog grooming salon and planned to launch last spring.
“I resigned from a job at a consulting firm two years ago,” she explained, “to really seize an opportunity that mixed personal passion with an industry where I saw a big growth potential.”
Peller, a self-described planner, did extensive research and preparation. Things were going well and she was scheduled to launch her new business in April. As February wore on, though, she recognized that it was not the right time.
“I just didn’t feel like we knew enough about about covid,” she said, “to be safe for our clients, both human and canine.”
But Peller had a problem. She was scheduled to pick up a key piece of equipment