- While the fashion industry at large struggles in the pandemic, activewear is thriving, with sales and engagement spikes across social media.
- Activewear brands like Fabletics and Vejas have been standouts in terms of engagement on influencer content mentioning them, according to new data from Traackr.
- Business Insider broke down key findings from Traackr’s latest report, including top activewear brands and fashion influencer content by category.
- Subscribe to Business Insider’s influencer newsletter: Insider Influencers.
The American fashion industry at large — and especially luxury — has declined in sales and engagement on social media during the pandemic.
Onetime stalwarts like J.Crew, JCPenney, and Brooks Brothers have filed for bankruptcy in the last few months while some luxury outlets like Need Supply and Totokaelo shut down permanently.
As a result, many brands have cut back their spending on paid deals with creators.
Luxury fashion brands saw engagements (the number of likes, shares,