Rise in Health-Conscious Population Worldwide Stimulates Demand Avenues for Players in Electrolyte Mixes Market: TMR

Rise in Health-Conscious Population Worldwide Stimulates Demand Avenues for Players in Electrolyte Mixes Market: TMR

PR Newswire

ALBANY, N.Y., Oct. 7, 2020

– The global electrolyte mixes market is likely expand at promising CAGR of ~11.7% during 2020-2030.Thus, the market is expected to garner the valuation of US$ 9.7 bn by the end of 2030.

– On regional front, North America shows dominance and accounts for major market share of ~33.5% in 2020

ALBANY, N.Y., Oct. 7, 2020 /PRNewswire/ — Electrolyte mixes are gaining traction among major worldwide populace. One of the key factors attributed to this popularity is the presence of important minerals including calcium, potassium, and sodium in these products. Electrolytes help in balancing the water levels and movement of nutrients outside and inside the cells. This aside, they ensure proper working of brain, muscles, nerves, and other key organs of an individual.


Analysts at TMR highlight that the global electrolyte mixes market will witness stupendous growth on the back of rising number of health-conscious people across the globe. Market players are investing their time and money for the development of innovative products with a wide range of flavors. All these factors collectively will lead to remarkable increase in the number of sales in the global electrolyte mixes market during forecast period of 2020 to 2030.

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Key Findings of Electrolyte Mixes Market Report

  • The global electrolyte mixes market projected to expand a CAGR of 11.7% during the assessment period of 2020 to 2030.

  • The market is foreseen to gather the value of US$ 9.7 bn by 2030 end.

  • Among all product types, the ready-to-drink segment is foreseen to gain highest market shareof approximately 33.6% in 2020.

  • Depending on electrolyte concentration, 100-600mg segment in the electrolyte mixes market accounts for ~40.5% market share.

  • On regional front, North America holds lion’s share of ~33.5% in the market for electrolyte mixes in 2020

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Electrolyte Mixes Market: Key Driving Factors and Promising Avenues

  • The global electrolyte mixes market is estimated to witness promising growth curve during the assessment period of 2020 to 2030. One of the key factors attributed to this growth is the changing consumer trends in food and beverages industry.

  • In recent period, major populace from across the world is inclined toward using electrolyte mixes to keep their bodies hydrated. This factor is stimulating demand avenues for enterprises working in the global electrolyte mixes market. Electrolyte mixes are present in various types such as shots, powder, tablets, and ready-to-drink beverages.

  • Rising number of health-conscious people across the globe and increased awareness about the health benefits of electrolyte mixes are some of the key factors generating sales avenues in the market.

  • In addition to this, there is noteworthy increase in people taking consultation services from fitness trainers, dieticians, and food experts. This factoris likely to impact positively on the market growth in the years ahead.

  • Apart from this, the electrolyte mixes market is estimated to gain lucrative avenues from animal feed industry.

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Electrolyte Mixes Market: Competitive Assessment

  • The global electrolyte mixes market is experiencing entry of many new players to capitalize on the recent worldwide trend of fitness. This situation is intensifying the competition level in the market for electrolyte mixes.

  • Major enterprises in this market are growing focus toward promotional activities. This move is helping them to grow awareness about their products.

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  • Several enterprises in the market for electrolyte mixes are increasing focus on introducing their products in a wide range of convenient packaging. These innovative ways are helping players attract customers from across the globe.

  • Many players are providing their products at cost-effective rates. All these factors indicate that the global electrolyte mixes market will expand at promising pace during 2020–2030.

  • The list of important companies working in the electrolyte mixes market includes Abbott Laboratories, Cargill, Incorporated, PepsiCo, Inc., Fonterra Co-operative Group Limited, LyteLine, LLC, Prestige Brands Holdings, Inc., and Vega (CA).

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electrolyte mixes Market can be segmented as follows:


  • Powder

  • Shots

  • Ready-to-Drink

  • Tablets


  • Plastic Bottles

  • Cans & Containers

  • Pouches & Sachets

  • Tetra Packs

  • Stick Packs

Electrolyte Concentration

  • Less than 100mg

  • 100-600mg

  • 600-1000mg

  • 1000-1600mg

  • 1600-2000mg

  • 2000-3500mg

  • More than 3500mg


  • North America

  • Europe

  • Asia Pacific

  • Latin America

  • Oceania

  • Middle East and Africa

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Explore Transparency Market Research’s award-winning coverage of the global Food & Beverages Industry,

Maltitol Market – Globally, the demand for confectionery products is rising, especially among millennials. Malatitol is widely used in the food & beverages industry, as it has wide array of applications and is commonly used in making chewing gums, bakery goods, breads, cookies, and carbonated drinks. Moreover, maltitol is used in end products without added sugar, as it is a good substitute for sugar. It also has several other functional properties, such as it helps in sugar reduction and calorie reduction. Demand for chocolates that are low in sugar or even sugar-free and low calorie will continue to grow, which in turn is anticipated to contribute to the growth of the maltitol market.

Potato Flakes Market – Increasing urbanization and per capita disposable income have led customers to spend more on processed, prepared, and ready-to-eat food, which is convenient and saves their time. With the increasing demand for ready-to-eat meals, potato flakes are also gaining traction among food manufacturers. Potato flakes are high in nutritional value, contain a high amount of carbohydrates, are rich in dietary fibers, and also contain vitamins and minerals such as vitamin C. The high amount of dietary fiber content in potato flakes attracts the obese population, owing to their benefit in controlling hunger. These mentioned factors are expected to create growth opportunities for the potato flakes market in the coming years.

Beverage Mixes Market – Sugar reduction in beverages has become one of the great topics of interest across the world. As obesity is associated with the rising prevalence of diabetes mellitus type 2, heart disease, and other health issues. These days consumer is focusing on the reduction of calories in their diets, this is due to increasing incidences of obesity and diabetes which is boosting the demand for a sugar-free category of beverage mixes. However, in terms of ingredients, the beverage mixes are also enriched with vital nutrients and dietary fibers. The beverage mixes are also facing higher demand for the production of RTD (ready-to-drink) smoothies, protein beverages, and sports drinks. Due to health beneficial properties, the global beverage mixes market is anticipated grow over the upcoming years.

Griddle Mixes Market – Key players operating in the market have well understanding of consumer eating habits and sentiments and thus target a specific audience while launching their product offering.  Price struggle is likely to gain extra significance in the case of griddle mixes in most grocery vendors, which are required to offer lower-priced products to their consumers to sustain stable volume demand. The manufacturers should focus on Asia Pacific region as emerging nation are expected to provide opportunities for griddle mix manufacturers as consumers are increasingly getting attracted to western eating formats like pancakes and waffles. Also, the increasing adoption of waffles and pancakes in cafes/ restaurants in India and China is leading to growing prospects for griddle mix manufactures in times to come.

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