Launched with big ambitions, California Sunday Magazine ceases publication

California Sunday Magazine, the ambitious publication inspired by the culture of the western United States, has ceased publication and laid off 11 employees, according to a statement by the Pop-Up / California Sunday Guild.

The move came after the Emerson Collective, a philanthropic and policy organization headed by Laurene Powell Jobs, decided to pull funding from California Sunday after five years, returning it to an independent company.

Neither the magazine nor the Emerson Collective offered an explanation for the split, though the latter released a brief statement: “In August, Emerson Collective and Pop-Up agreed to a mutual separation that included an additional substantial contribution from Emerson Collective to allow Pop-Up to operate independently and do so without oversight or control by Emerson Collective.”

Douglas McGray and Chas Edwards launched California Sunday in October 2014 with big ambitions. The goal was to produce long-form feature journalism, the sort that often happens only in a select few magazines, specifically about the western United States, Latin America and Asia. The first issue was delivered to 400,000 people as an insert in national and local newspapers, including The San Francisco Chronicle.

Pop-UP Magazine Editor-in-Chief Douglas McGray center, chats with Theo Rigby and Katina Papson-Rigby at a reception following the performance. Thousands attended the sixth annual Pop-Up Magazine live event at Davies Symphony Hall Wednesday, April 25, 2012 in San Francisco, Calif. Contributors presented stories and ideas around science, music, politics, art, business, food, literature, and design in an event that sold out in 15 minutes.

During its six-year run, the magazine built a respected reputation for its storytelling, and won three National Magazine Awards in design and photography.

Through the years, the print schedule was reduced, and in June the magazine announced it would quit print publication altogether, but would continue to publish work online. Now that, too, is over. The popular stage production Pop-Up Magazine — a live storytelling series programmed like a magazine — will continue online for now and be back onstage when health guidance permits.

The well wishes came quickly on Twitter.

“I am very sad about the closing of @CalSunday,” wrote Amanda Fortini, a writer whose work had appeared in California Sunday. “The West needs a magazine that understands its history, its issues, and its people …”

Jaeah Lee, another contributor, wrote: “It feels like there’s been a death in the family. RIP @CalSunday, a magazine of limitless talent and ambition that took big risks and brought the best out of writers. A rare treasure we need more of in this world, not less. Truly devastating.”

Meanwhile, in a letter posted on social media, the guild that represents the magazine’s employees, said they were not consulted in advance about the layoffs and alleged management might have “violated legal and moral obligations.”

McGray would not comment on the guild letter or the reasons for the seemingly sudden change. Instead he forwarded a comment that looked much the same as the one Emerson Collective had provided.

“Emerson Collective and Pop-Up Magazine Productions are proud of their five-year partnership. We look forward to possible future collaborations as Pop-Up Magazine Productions enters this new phase as an independent company.”

Ryan Kost is a San Francisco Chronicle staff writer. Email: [email protected] Twitter: @RyanKost

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