The Consumer Health division of the world’s largest healthcare company has launched its Healthy Lives Mission — with a commitment to invest $800 million through 2030 to meet ambitious goals of improving people’s health while protecting the health of the planet.
The company will use the investment to advance initiatives both inside and
outside of the business, accelerating action to protect the environment and
address important human health challenges. Just as a holistic health approach
treats the whole person, the Healthy Lives
is built on the recognition that human health is interdependent with the health
of communities and the planet.
“To thrive, people need healthy places to live, work and play. We are leveraging
our science, scale and reach to improve the health of both people and the
planet,” Thibaut Mongon, Executive Vice President and Worldwide Chairman of
Johnson & Johnson Consumer Health, said in a statement. “To achieve this, we are
aggressively tackling sustainability at all levels of our Consumer Health
business — from how we operate our plants to how we design our products. Our
19,000 employees are the powerful force delivering this change; they are
experimenting, they are energized, and they are making a real difference to our
business and the world we share.”
The Healthy Lives Mission targets are:
- Polystyrene and black plastic
eliminated from global portfolio
- Reuse models expanded across Johnson’s® Baby, Aveeno® and OGX®
- Transparency on ingredients
- 100 percent recyclable, reusable or compostable plastic packaging
- 100 percent certified or post-consumer recycled (PCR) paper- and pulp-based
- Aveeno®, Johnson’s® Baby, Listerine®, Neutrogena® and OGX® strive to use 100
percent recycled plastic in bottles
- 100 percent renewable electricity powering operations
- Maintain 100 percent RSPO certification for palm oil derivatives
Five of Johnson & Johnson Consumer Health’s global brands — Johnson’s® Baby,
Neutrogena®, Listerine®, Aveeno®, and OGX® and three regional brands
(Nicorette®, Carefree®/ o.b.®, Le Petit Marseillais®) — have
already integrated sustainability into their brand strategies to meet the 2030
This involves navigating the complexities of delivering safe and effective
products to improve people’s health, while also considering the planet’s health.
For example, changes are underway to remove non-recyclable pumps from smaller
Johnson’s® Baby bottles.
“We hear from parents that pumps are helpful for one-handed use when holding a
baby, but pumps are definitely a tension point when it comes to sustainability,
due to a metal component inside that prevents them from being recycled,”
explains Karen Marchetti, Director of Global Baby Franchise at Johnson &
Johnson Consumer Health. “As a baby brand, we also need to make sure we are
shaping a healthy and sustainable planet for future generations. So, we’re
making packaging changes to maximize recyclability.”
By the end of 2020, Johnson’s® Baby will remove pumps from all products in the
United States, Europe, the Middle East and Africa with less than
500ml volume; replacing them with a flip-top cap — which is expected to result
in about 24 million fewer pumps going to landfill.
Another brand already making changes is female hygiene brand Carefree®, which
will remove dyes from the top sheet of its pantyliners by the end of 2020. The
brand is also reducing the dimensions of its packaging; and switching from
printed to brown shipment packaging in Europe, the Middle East and Africa —
significantly reducing the amount of packaging materials used and saving 500
tons of paper per year.
Johnson & Johnson Consumer Health is also focused on addressing complex
preventable health issues — in particular, eradicating smoking and preventable
skin cancers. Through strategic partnerships, the company is collaborating on
initiatives to promote smoking cessation and sun-safe skincare practices.
For example, Nicorette® — a nicotine-replacement brand that the Company markets
globally, outside the US (in the US, the brand is owned by GSK) — is working
with the United Nations and the World Health Organization to improve
access to smoking-cessation interventions and conduct smoking-cessation
programmes in vulnerable regions around the world.
To educate about the risk of sun exposure and promote sun-safe practices,
Neutrogena® commissioned a documentary in partnership with the American
Academy of Dermatology, The Melanoma Research Foundation and one of
Hollywood’s top actresses and producers. In the US and Canada, Aveeno® is
launching Restorative Therapy co-created with a leading onco-dermatologist; with
gentle formulations free of fragrances, parabens, sulfates and dyes,
specifically created for cancer patients.
Johnson & Johnson Consumer Health’s focus on the Health Lives Mission follows
decades of work in caring for human health, and forms part of the Johnson &
Johnson Family of Companies’ corporate sustainability goals and commitments,
which are reported on annually through its Health for
Of note is the potential to scale up the innovations resulting from the Healthy
Lives Mission investment — as the company plans to share learnings across its
brands, and even to other companies in the form of new processes and materials.
Embedding the goals within the business and activating its 19,000 employees
makes healthy lives everyone’s mission.