With the UN’s new ‘Global Biodiversity Outlook 5’ report warning that our relentless destruction of Nature critically threatens our own health and security – global, women-led reforestation charity TreeSisters invites Business to restore the world’s forests.
The ‘Reforest our Future’ online panel will take place on Tuesday 27th October and will explore the link between human and planetary health, sharing solutions for the global health crisis.
Biodiversity is vanishing at rates never before seen in human history as one million plant and animal species currently face extinction. Scientists, indigenous leaders and activists have warned for decades that we must radically change our relationship with Nature to sustain our world. The year that devastating wildfires, floods and food shortages swept the globe, and the coronavirus pandemic brought the world to its knees – 2020 is the mammoth wake up call we’ve long been heading for.
Yet despite our increased global understanding that forest loss is directly linked to increasing zoonotic disease outbreaks (as viruses pass from animals to humans), deforestation rates have increased by 77% since the coronavirus pandemic started.
Clare Dubois, Founder of TreeSisters, who was among the many thousands evacuated from the recent California wildfires, says:
“The pandemic has given us all a pause to reflect on what really matters. The business decisions we make in the coming months as we rebuild our economies are absolutely critical. Rather than be dragged into the restoration paradigm by consumer pressure, I invite businesses to lead by taking direct actions to restore the web of life and by inspiring the general public to do the same.
“I’ve witnessed the rousing effect embedding trees into organisations can have on both teams and consumers. People want to make a difference, and funding tropical tree planting allows that to be visible, measurable and meaningful at a time when our world’s tropical forests are vanishing fast, and when we need them more than ever. When companies hear about the number of trees their donations have funded they are inspired to do more, because it feels so good and so right. Instinctively I think we know that our consumer consciousness has diminished not just our world, but also our humanity, and the experience of giving back to Nature brings us closer to who and what we really are.”
TreeSisters’ appeal to Business follows the announcement of a proposed new UK law requiring businesses to show their supply lines are free from illegal deforestation. To support the recovery of forests, the charity – which has planted almost 13 million trees globally – helps companies embed restoration into their financial transactions so that every act of consumption also serves Nature.
Cali White, Head of Corporate Partnerships at TreeSisters, says: “We’re seeing a seismic shift in the business world as our core invitation of reciprocity with Nature hits a massive chord with companies feeling called to do good and take care of each other in the face of climate change. Consumers are also wising up to the ecological impact of their choices like never before, choosing products which help restore the global forest that are both ‘feel good’ and easy. As the world hits a major recession, we invite companies to be part of the business revolution that resets our course by investing in the restoration of our ecosystems – it’s the surest way to safeguard our human health, our planetary health and our economic survival.”
For information on how businesses can play a role in the reforestation of our planet, visit: https://treesisters.org/partner-with-us/business-partnerships
For information about the Reforest our Future panel discussion on Tuesday 27 October, featuring Clare Dubois and leading experts from the reforestation and green business movements, visit: https://treesisters.org/restore-our-future/a-live-panel
For further information about TreeSisters, visit www.treesisters.org
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