Sending out postcards may seem like an outdated technique, but there are benefits to this popular marketing technique. Instead of waiting for potential clients to stumble across an online ad or website, they can be reached directly at their homes. Postcards are customizable and can reach large numbers of people quickly.

1. Holiday

A great way to stay on a client’s radar is by sending out postcards a few times a year during holidays. Make sure that the time of year is considered before sending anything. A card sent in December may get lost in the holiday shuffle. To keep it fun and to keep them from being ignored, send postcards for real estate marketing out at less hectic holidays. Holiday postcards can have more leeway than other kinds, as they can be humorous, sentimental, patriotic or businesslike.

2. New Agent

Anyone who is just getting into the business of … Read More

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