In 2009, I discussed with an Apple exec who shared with me the impact Steve Jobs’ health crisis had on the Apple execs and many of its employees.
As we now know, in 2003, Jobs was diagnosed with pancreatic cancer, a disease that eventually claimed his life in 2011. Apple’s execs and other employees close to Jobs watched in dismay as they saw their beloved leader suffering through this medical crisis. Those who knew him well were deeply moved by what they saw as they sat by helplessly as his health declined.
In early 2010, Apple’s top execs made an important decision about Apple’s future. Although they were working feverishly to get the iPad to market by Q4 of that year, they started looking hard at ways that Apple could use their