Lady Gaga’s Born This Way Foundation and Zynga have partnered to raise awareness of World Mental Health Day in the Words With Friends social mobile game. The parties want to make sure that, in light of the pandemic, people can feel like others care about them, and they can get help for any mental challenges they’re experiencing.
In the game, the word “stay” will be featured as The Word Of The Day inside Words With Friends, which is played by millions of people every day. Zynga will also help connect players with mental health resources, information, and in-game support provided by the Born This Way Foundation.
Zynga is already supporting the Breast Cancer Awareness Month campaign in Words With Friends this month. I spent the last couple of days listening to talks by game developers and executives about mental health awareness at TIGS, the International Game Summit on Mental Health