With thousands of products on grocery store shelves, it can be hard to find new ones that are worth it. Brands use all kinds of tactics to get you to put their product in your cart like redoing packaging, updating flavors, and rebranding. And a new list awards 25 brands for their Breakthrough Innovation tactics that will ensure their product’s future success. This list from Nielsen reveals just what items are the most underrated foods at the grocery store.
Household items are on the list, but over half of it is made up of foods and beverages. Pop-Tarts Bites made the list because of its new on-the-go format. The report notes that the Pop-Tarts’ team took several tries to get the product right. The final result is a brand new way to enjoy the iconic treat without sacrificing the “core foundation of a Pop-Tart.” (While these are about to fly