Generations of surfers grew up on their namesake magazine, pouring over pages of the latest edition as though it was the Holy Grail.
And, for their sport, it was. For years, SURFER was where you might first spot newly discovered breaks, the most innovative maneuvers and the latest in surfboard design — as well as contest highlights, pro rankings, reader polls and surf fashion.
“SURFER was the first mainstream surfing magazine and the largest,” Todd Prodanovich, the magazine’s last editor, said Monday.
“It mirrored the rise of surfing. It’s been a cornerstone of the culture. It’s crazy to think of a world where SURFER doesn’t exist.”
Prodanovich said he and the other four full-time staffers were called Friday, Oct. 2, and told by the parent company, A360 Media, that they were being furloughed from the 60-year-old magazine.
“But it was made clear that this was the closure of the title.