Pioneer in Hollywood Meets Healthcare to Match up Talent, Clients and Causes to Make the World a Healthier Place
W2O, the leading independent provider of analytics-driven, technology-enabled marketing and communications solutions, today announced the acquisition of entertainment and influencer marketing agency starpower. The agency, which has offices in New York and Los Angeles, was founded in 2007 by lifelong friends Matthew Lalin and Jared Weiss. Since then, starpower has been a leader in influencer, celebrity and entertainment marketing, creating innovative and unique partnerships backed by data-driven social strategies for brands across health and wellness, consumer, lifestyle, entertainment and sport.
A pioneer in “Hollywood meets Healthcare,” starpower has engaged high-profile talent to infuse pop culture and relevance into public education, marketing and media campaigns. The team has worked with talent such as Serena Williams, Howie Mandel and Chrissy Teigen along with networks of micro-influencers for targeted social campaigns. Notable work leveraging