Members’ health plan benefits and services will remain the same.
Community Care Health Plan of Nebraska, Inc. (dba WellCare of Nebraska), which is an Anthem Inc. company and leading managed care provider of health benefits for Nebraska’s Heritage Health Medicaid program, along with Blue Cross and Blue Shield of Nebraska (BCBSNE), the largest health insurer in Nebraska, have received approval to enter into an alliance to collaboratively serve Medicaid beneficiaries across the state.
In support of this venture, the Nebraska health plan known as WellCare will be rebranded as Healthy Blue to reflect the strength of its new alliance with BCBSNE, as well as to extend brand stability and recognition of the Blue Cross and Blue Shield name to its Heritage Health Medicaid members. This name change will take effect on Jan. 1, 2021.
“Through this joint venture, we are bringing together proficiency in building best-in-class Medicaid programs with expertise