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Image: French retailer Intermarche was the first to launch a massive campaign highlighting the beauty of ugly produce | Intermarche/Facebook
If we want to reduce food waste, we need consumer-led solutions — which can be sparked by retailers. Brands, manufacturers and other food system actors get their message through to consumers if retailers open the door for them.
This summer, I had the opportunity to observe the arduous and rigorous process
of a large CPG company launching a new product. I got a glimpse of what’s under
the hood when a global player puts its weight behind research and development.
This company had the funds to do extensive consumer studies — including surveys,
interviews and more. It was able to spend the money to find out what this
product had to do in order to resonate
Partnership marks KITS’ passion for supporting Canadian athletes
KITS, Canada’s fastest growing eyecare brand, announced today its partnership with Kitsilano-based tennis star Vasek Pospisil. The partnership marks the company’s dedication to supporting Canadian athletes.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200926005031/en/
(Photo: Business Wire)
Inspired by the athlete’s history, where growing up he trained on the courts at Kits Beach Tennis Club, and the important connection between tennis and eye health, this partnership is the beginning of the company’s commitment to supporting Canadian athletes. As part of the partnership, KITS is supporting Vasek’s journey as he builds on his 4th round finish at the US Open and competes in the upcoming French Open and beyond.
“To play at the top of your game, you need hard work, a strong purpose, and a great team,” said Vasek Pospisil of the partnership with KITS. “I’m excited to partner