Many companies have had to pivot quickly and focus the COVID-19 related challenges confronting them; Bolthouse Farms says it’s doing exactly this and more. The San Joaquin Valley-based company responded to increased consumer demand for plant-based food by doing what it has done best for the past century; pursuing its vision of “plants powering people.” That means a renewed commitment to plant-based food products.
This vision is a verified consumer trend. According to the Plant Based Food Association (PBFA), the rate of growth in U.S. sales of plant-based food products has actually exceeded the growth rate of total food sales since the COVID-19 pandemic ensued in March 2020. Shortly after, Bolthouse launched new plant-based food products to hit store shelves this fall.
Founded in 1915, Bolthouse Farms has become an American powerhouse of juices, smoothies, plant-based protein beverages and refrigerated salad dressings. Nevertheless, over the years it has not been