One of the silver linings that came out of this otherwise terrible novel coronavirus pandemic is the emphasis on health. Yes, there is the component of people rushing toward hardware stores to stock up on N95 masks. That’s not what I’m talking about. Instead, the bullish narrative for organic food stocks has increased due to their underlying positive health implications.
Further, investors should really consider this sector as it will likely garner more demand beyond the pandemic. First and foremost, millennials represent the largest generation in the U.S. labor force. Say what you want about them regarding their perceived apathy. For businesses, it simply doesn’t make sense to market mass-scale products with baby boomers in mind.
As you know, millennials have particular ways of spending money. Sure, they may not be buying homes at the same rate as older generations. Nevertheless, younger Americans spend on products that matter to them.