I used to read headlines about the rise of veganism, and scoff at them.
As a big meat-eater who thoroughly enjoys steak dinners and In-N-Out burgers, I couldn’t possibly imagine a meat-free future devoid of such pleasures.
Until I started to see the vegan megatrend unfold right before my eyes.
In the past year alone, I have seen dozens of close friends go vegan and stay vegan. I’ve seen many celebrities — including star athletes like NBA superstar Kyrie Irving and Tennis legend Venus Williams — adopt vegan diets.
Yes, I’ve even made the plunge to trying plant-based meats myself — and guess what?
They’re pretty good.
Of course, I still eat my In-N-Out burgers. I still have steak dinners. But… I also mix in the occasional plant-based meat when I can (maybe once or twice a week).
For young consumers, this seems to be the norm.