Last December (yes, in the before-times) UK-based mental health startup eQuoo had a round of announcements, becoming the NHS approved mental health game, as well as signing Barmer, the largest insurance company in Germany, as a client.
It’s now been selected as the Mental Health App for Unilever’s new global initiative aimed at the mental health of young people. The move came after Unilever’s People Data Centre (PDC) selected eQuoo out of all the mental health games on the Google Playstore, being, as it is, one of the few backed by scientific research. Unilever’s new brand campaign, which will feature eQuoo app – will be marketed to over 70,000 18 to 35-year olds.
“eQuoo teaches important skills in a fun and engaging way,” said Unilever’s Global PDC Search and Social Analyst, Janelle Tomayo. “The game teaches you how to become a better communicator using fictional characters to navigate through difficult