This week: Claire Sanderson, editor-in-chief, Women’s Health
Magazine content – especially online – has seen increased engagement over lockdown. What is it about magazine content that consumers will always identify with?
Now, more than ever, people want wellness content they can trust and use to make positive changes. And Women’s Health is an unrivalled source of holistic health information. As the Covid crisis deepened, our audience leaned on us to help them feel better physically and mentally, whether through home workouts, mood-boosting nutrition or mental health advice from experts. Magazine subscriptions grew by 50% in January to June, record numbers flocked to our online platforms and we achieved 14 million views during two Women’s Health Live Virtual events.
How have events of 2020 impacted your editorial direction?
Within days of lockdown, Women’s Health’s website saw a 50% growth in search for fitness content and there was a huge increase in